Chloe's Closet

This is a logo I created for a make-believe women’s lifestyle boutique. It has a very laid-back, easy-going tone, which is why I chose the light pastel colors for the logo and branding. Since it is a lifestyle brand, I kept the logo very simplistic, but clever nonetheless. The icon is a button, and it also carries a resemblance to a flower, which adds to the feminine brand identity. It is made up of several rotated C’s, alluding to the alliteration in the name, Chloe’s Closet.